Positioning web design as a non-commodity

8m 31s
Dekker-video

Dekker Fraser

Director of Marketing for Flame Design, a 13-year-old web design and marketing agency with clients from coast-to-coast. Flame has designed for some of Canada's most... Read more

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The commodization of the web design industry and how to avoid competing on price.

I explain how the web design industry has changed in the direction of low-priced, undifferentiated services. To compete in this market, you must differentiate yourself and provide something that others don't. I explain marketing approaches that are most effective to separate yourself from other web design agencies.

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web design